Why not Influencer Marketing? - Techoriz Digital Solutions

Hello, Hope you are longing to drive your sales and get a good reach for your products and services. You have arrived at the right page. Here, we discuss one of the most common words that we use and see in Social media platforms today- Influencer Marketing. This blog ranges from 'Who is an Influencer' to 'What is Influencer Marketing' in its simplest and shortest form possible. Going through the blog would help you gain a better comprehension of this specific topic.

What is Influencer Marketing?

Marketing that focuses on using key leaders to drive your brand’s message to the larger market is Influencer marketing in simple words. Influencer marketing helps an influencer to inspire/hire/pay to a large group of consumers. It helps brands to improve brand recognition. Brands with massive budgets pay celebrities to promote their products. As we move on the wheels of Digital marketing consumers choose social media, a new type of marketing through online influencers has emerged. In simple words, it is all about finding a “normal” person on Instagram, Youtube, or Twitter who has a highly engaged audience. It includes products, services, or campaigns. Coupon codes, Affiliate marketing, Contests, and Giveaways are the most common types of Influencer Marketing. If your brands want to form a genuine relationship with potential customers, finding an influencer would drive your sales for the present and future.

Who is an Influencer?

More people are getting influenced daily on Social media, the number of Influencers has been popping like monsoon mushrooms every single day. Let's dig into what being an influencer means. A user on social media who has established credibility in a specific industry already can be called a Social Media Influencer. They have posture, expertise, personal authority, or relationships that impact the buying decisions of others. In short, he/she themselves are a brand, the face, or even an Ambassador. There will always be a mass audience to hear a Social media Influencer and can persuade others by their authenticity and reach. They create regular posts about a particular topic on their preferred social media channels. It helps them generate large followings of enthusiastic, engaged people who pay close attention to their views. It can be cheeky video reviews, meandering blogs, moody photos, or blurry soon-to-disappear Stories. The only thing that matters is the value of the content in question is derived from the perceived authority—and, most importantly, authenticity—of its creator. Hence, brand to brand the types of Influencers change too. Let's have a look at the types of Influencers.

Types of Influencers

Influencers can be classified on the basis of followers count as well as the niche or content they fall into. First, let's see the Influencers category based on their number of followers. Based on it, we can break the types of influencers basically into four categories – Mega, Macro, Micro, and Nano.

Mega Influencers

Mega influencers have more than 1 million followers. Mega influencers can get your products in front of as many eyes as possible which would get you a good reach if you're working on a brand awareness campaign and have a large budget.

Macro Influencers

Influencers with 100K-1M followers fall under the category of Macro influencers. They are typically internet-made celebrities and Social media stars. They can be used to increase your own engagement rates and boost your brand's reach.


Micro-influencers have between 10K–100K followers. If you are looking for more focused leads, micro-influencers can help you with that.

Nano Influencers

Nano influencers have from 1K–10K followers. Nano influencers are a cost-effective option for getting started with influencer marketing if you're a small- to mid-size business with a limited marketing budget.

Sometimes you need influencers based on a specific niche or content. Here let's have a look at the types of Influencers categorized based on the contents they create.

Gaming Influencers

Gaming influencers live to stream their games on platforms like Twitch and YouTube. Garner millions of followers who are looking to improve their gameplay or learn more about gaming follow their live streams to get better at gaming.

Sports & Fitness Influencers

Sports and fitness influencers are a source of motivation for their followers. They support food and drink brands that relate to the health and wellness industry, sports brands, specific eating and workout programs, and more.

Bloggers & Vloggers

One of the two most popular types of influencers is Bloggers and Vloggers. They create high-quality content that keeps their followers engaged and places them apart as authorities in their niches.


Photography influencers are picked up by big-name camera companies to promote their cameras, lenses, and other accessories. They’re one of the best content creators, and they post top-notch contents on social media.

Travel Influencers

Travel influencers share travel tips, tricks, and hacks. They also share reviews on travel-related brands. They recommend itineraries complete with places to eat.

Beauty Influencers

Beauty Influencers share beauty tips, product reviews, how-tos, and more. They range from average people of any or no gender who love makeup to professional makeup artists.

Fashion Influencers

Fashion influencers focus on product reviews with things like clothing, shoes, watches, jewellery, and other accessories, giving them a broad range of products to promote. They also work directly with fashion lines, post-haul videos, and offer styling tips.


The influencers who are committed to a social or political cause belong to the category of Activists. By promoting a specific cause they try to shape the opinion of their audience.

Parenting influencers

Parenting Influencers are well-known for their tips and tricks for new parents. They review products and share their experiences bout being parents—both successes and failures.


Influencer marketing always helps you to reach a mass audience and drive sales in a short period. If you are someone looking for a hike in your Business growth, Influencer marketing would be one of the easiest strategies to look forward to. Instead of relying on thousands of followers on multiple online platforms, Influencer marketing makes it possible at a stretch. Also, Techoriz can direct you to the right influencers according to your niche/content. We would help you with the best strategies and marketing plans that help to push your sales with those Influencers we choose.


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